Project: BIIS IS DEAD  Year: 2023
Master's Thesis Honor Mention for Professional Viability
Brand Creation - Graphic Design - Retail Design - Visual Identity

In a world that moves so quickly, the brand BIIS is contemplating a return from its catharsis. After listening to the client and researching the case, we propose a bold move: let BIIS die. By accepting its end, we can celebrate its success and use it as a platform for new opportunities. This decision will allow us to focus on new creative adventures and build a lasting legacy that will inspire other brands and the industry as a whole.

The death of BIIS should not be seen as a farewell, but as a new beginning. We will allow the essence and values of BIIS to live on through new expressions and redefine the concept of success in the industry. By bidding farewell to what is, we embrace what can be and establish an indelible legacy that will endure in the history of fashion and jewelry.

The death of BIIS will be communicated through a meticulous and moving communication strategy, generating graphic content, videos, and advertisements to convey the impact of this decision, all under the title "BIIS IS DEAD."

This strategy will also include a simulation of how it would transcend within the community and the magnitude of its legacy. The heart of this strategy is a high-impact event that will celebrate the funeral of BIIS. At this unique and emotional event, a special space, an altar, will be created from its jewelry pieces scaled to a much larger size. The purpose of this space is to unite the BIIS people and remember the brand in all its grandeur.

This altar will be a sacred place for followers, where they can write farewell messages and share their feelings about the brand. People will also be encouraged to bring offerings, contributing to creating an interactive and moving experience.

The communication strategy will focus on emotionality and emotional connection with the audience. Through a language characterized by humor, carefully selected and a powerful narrative, followers of BIIS will be invited to participate in this farewell, honoring the significant impact that the brand has had on their lives.